Echo. Power on.
digital video campaign
Over the last decade, outdoor power equipment manufacturers have been moving toward battery-powered machines for weekend warriors. ECHO, a leading brand for professional landscapers who don’t have time to deal with drained batteries and underpowered equipment, decided to double down on what they were already known for – making the most powerful gas-powered equipment on the market.
Over the next 5+ years we developed a series of campaigns dedicated to the power of ECHO products.
Powerful Comparisons.
The first iteration of the “Power On” campaign was all about shock and awe. We wanted to come into the category loud, proud and a little over-the-top to demonstrate just how powerful our products are.
This is ECHO Power
In the second iteration of the “Power On” campaign we redefined Echo Power by cranking up the energy to 100 and bombarding you with similes.
Armed with a ton of powerful footage and a new brand language, we were able to cut promotional and holiday specific spots, as well as develop content for their website, trade shows, OOH, print and social channels.
True to the industry, mother nature can be a real… Mother. So, when it snows 7” on shoot day, you turn your leaf blower spot into a snow blower spot.
Just another day
For the third, and latest iteration of the “Power On” campaign we hyped up the two most powerful products ever created by ECHO. We decided to acknowledge the sheerly absurd power of these products with a little sarcasm.
