MotorGuide

Brand Refresh • Print Campaign • Website • Trade Show

The fishing ad formula is simple: 70 degrees, sunshine and a largemouth bass jumping on the business end of a fisherman’s line. But the reality of fishing is different. It calls for long hours of solitude and perseverance in the face of unpredictable challenges. And that’s what makes it so rewarding.

For the launch of MotorGuide’s new trolling motor, we aimed to capture that spirit of what makes fishermen tick.

We overhauled their brand from top to bottom. From their product catalog to website to their social media.