Rain-X

Repel every element

Already known as the premier water repellency product for the windshield, Rain-X needed to update it’s messaging to let consumers know that new Rain-X Pro protects more than just your windshield, against more than just rain. It is whole car coverage, against all of Mother Nature’s beautiful little messes.

New product launch TV

When Rain-X launched a premium silicone wiper blade designed to withstand the harshest winters and hottest summer days, we decided to demonstrate just how durable these wiper blades were by gracefully freezing them in a giant block of ice and lighting them on fire.

Rain-x Windshield treatment Spray – Social Campaign

There is something magical about Rain-X. Spray it on, sit back, and watch as the water beads up and flies away. Tasked with demonstrating the efficacy of the product, we decided to create a little magic of our own by building messages into the water, grime and bug guts that your car encounters everyday.