Evinrude

New Product Launch Print Campaign

Not just a new look for outboards, a whole new way of looking at the outboard industry.
Black, white and gray. It used to be if you wanted an outboard, those were your only three choices. That is until Evinrude introduced the new E-TEC G2. Now, amidst a sea-of-sameness, there was finally an opportunity for boaters to get exactly what they wanted.