Pick n’ Save

Holiday Brand campaign

Nothing brings families and friends together like food around the table. It’s where we swap stories and share our triumphs. It’s how we show love. Despite all of this, grocery stores have become increasingly cold and seem to have forgotten what food is all about. Pick N’ Save was no exception.

Desperate to shake the reputation of weekly specials and daily discounts, we decided to create a deeper connection with customers around the holiday season.