ECHO Website

Brand WEBSITE reDesign

Reliant on dealers and big box retailers for product sales, ECHO’s website had taken a backseat for years. Becoming outdated, disjointed, cumbersome to manage, confusing to navigate and most importantly, misaligned with who they had become. 

So stepped in to help them reorganize and streamline their content strategy, create a better user flow, redesigned their whole site to reflect the brand they had become and set them up for a future in e-commerce. We transformed their site into an engaging experience where people can explore the brand, get helpful product tips and instruction, engage with other landscaping professionals, watch branded content and find the best place to buy the power equipment they need.