Logo & Branding Misfits

branding • logos • design

A dumping ground for logos & such that didn’t get a page of their own.

Plant-based Burritos

A cultural shift in food trends has created an army of flexitarians looking for tasty ways to cut out meat from time-to-time. Gone are the days of plant-based foods being catered solely for the vegan crusaders. Yet, branding and marketing has been slow to catch up. Our task was to name and brand a new plant-based burrito company designed to stand out by focusing less on the good-for-the-earth eaters and more on the I-will-try-anything-that-looks-good eaters.

Henry’s Outdoor parts & Equipment co

Repurposing whatever spare parts and equipment he could find, Henry Ariens improvised his first gas-powered rototiller in his Wisconsin garage in 1933. Though proper parts were lacking, his commitment to quality was not. From that day on, Henry’s machines were built to work hard, work well and work for a long time. These same values endure as the foundation of Henry’s Parts and Equipment, a standalone division of AriensCo, focused on providing affordable, will-fit parts that support a wide variety of outdoor power equipment brands and needs.

Lucky Radish – a Chef Inspired Meal Kits

A local grocery store was looking to create a brand that partner with local chefs to create take-home meal kits to sell at the store.

Designer Jewlery

Stevie Wren, a boutique jewelry designer, was looking for a brand modernization to reach a younger, more diverse demographic.

Truly recyclable paper cups

Until now, the industry standard for paper-based disposable cups were not recyclable due to the cost prohibitive nature of removing the plastic coatings applied to them. But with a new water-based coating, your morning coffee cup will finally be truly recyclable.

Branding my wife

When your wife is part mystic and part freelance brand planner, you build her a logo and brand that embodies both.
Shameless proud husband plug - if you are looking for a kick-ass planner who understands how creatives think and knows how to distill stupid amounts of data and research into actionable, smart, inspiring briefs, then you should talk to my wife, Kristina Valenti. CraftandClarity.com